Whilst sponsors Three, Hyundai and other smaller names distanced themselves from the club after the UK Government's sanctions on Roman Abramovich, the kit provider Nike have appeared to stand firm with Chelsea, remaining committed to their 15-year kit deal signed in 2016.
That deal is reported to be worth £60m a season, which could go up to the eye-watering £900m mark by its conclusion. The harsh reality of Chelsea's situation is that the finances their sponsorship brings are vital for whatever criticisms fans have about Nike's approach to kit designs.
And particularly with the chance of American ownership around the corner, it would be a surprise to see that lucrative deal ripped up anytime soon as the club hopes to rebuild.
