Chelsea reportedly value Armando Broja at around £57.8million.
The striker has been raising his profile with some stellar performances on loan at Southampton that have caught the eye of a number of teams.
football.london understands that Arsenal are monitoring the situation, while Ralph Hasenhuttl wants the striker to stay at St Mary's and West Ham have also been linked to him.
Rumours have been swirling about potential £25million bids in the summer, but according to a new report, any suitor will have to spend more than double that to convince Chelsea to sell Broja.
Tuttomercatoweb state that Chelsea value the striker at around €70million (£57.8million). And apparently, that's higher than they currently value Romelu Lukaku following a difficult start to his second stint at Stamford Bridge.
Lukaku's price tag is said to have depreciated as far as €45million to €50million (£37.2million to £41.3million). That means that the Blues could be willing to let Broja leave, rather than take a big loss by allowing Lukaku to head back to Inter at the end of the season.
Naturally, a lot of Chelsea's summer business will be dependent on the club's structure when Roman Abramovich eventually agrees on a sale of the club.
Chelsea are believed to want to take a closer look at Broja over the summer before deciding on the next phase of his career, with the striker admitting that he is not focusing on his future until the end of the season.
Broja's mother recently stated that playing time would be the chief concern for her son in his next move. And that could be difficult to come by, with Thomas Tuchel preferring a front three and Kai Havertz currently keeping star signing Lukaku out of the starting XI.
Broja will undoubtedly have taken note of the likes of Tammy Abraham leaving Stamford Bridge on a permanent deal and flourishing at Roma, where he has become the top-scoring Englishman in the top five leagues in Europe this season.
But whether any club would be convinced to sanction a deal worth nearly £60million for the young star looks unrealistic at this stage, and so another loan move could be the more likely outcome.
