President of World Athletics Sebastian Coe has joined Martin Broughton's consortium to buy Chelsea. The Olympic gold medallist has endorsed the former Liverpool chairman's bid, citing his lifelong Chelsea fan credentials in addition to his business track record.
Broughton became Liverpool chairman on a short-term basis in 2010 and helped facilitate the club's sale to Tom Werner's Fenway group. That involved dealing with the Royal Bank of Scotland as the Reds' chief lender, meaning the Sports Investment Partners chair already has experience negotiating with Government involvement.
PA reports that Lord Coe would have a seat on Chelsea's board should the consortium be successful. The former middle-distance runner has previously enjoyed roles encompassing a Conservative MP, chairman of the London Organising Committee for the Olympic Games and chairman of the British Olympic Association.
