Chelsea have reasserted their ambitions for club revenue to reach £1billion, with the Blues seeing a huge opportunity to improve across a number of areas. Club and Nike officials joined the Fans' Forum for their latest meeting to discuss merchandising and marketing.
The Fans' Forum is a body consisting of elected fans and senior members of the club. On this occasion, Nike club business director Dave Atkinson, club director Daniel Finkelstein and club president of business Tom Glick were just a few of those present in addition to representatives from a number of groups.
The Blues revealed intentions to increase the number of partnerships they hold, and there is an intention to bring greater revenues to ensure more can be invested into the team. It is not simply or the hope of closing the gap on rivals, but to surpass their competitors in this area.
