Chelsea fans Bob Holliday and Paul Eve have been selling half-and-half scarves together outside Stamford Bridge for nearly ten years, though their niche trade is often frowned upon. Their co-owned stand has a plumb spot on the corner of Fulham Broadway station, impossible to miss when walking to Stamford Bridge.
Speaking to MyLondon, Bob, who he believes it might have been him that created the infamous half-and-half trend, said he got the idea in November of 1994. He’d travelled to watch the Blues in the Cup Winners' Cup against Austria Vienna and, while there was little to remember about the 1-1 draw, on the way to the stadium something caught his eye: a scarf with Chelsea colours on one side and Austria Vienna’s on the other.
Bob had never seen one in the UK, which made him think, could there be a market for similar items in London? So, according to MyLondon, he decided to give it a go. When he told his supplier what he wanted they thought he was mad. He was asked: “Do you really think anyone is going to buy them?”
