Chelsea have ended talks with Stake.com over them becoming the club’s next main sponsors after a backlash from fans.
The gambling firm, who have a multi-year deal in place with Everton as the Blues’ front of shirt sponsors, had been in talks with the Stamford Bridge club over a one-year deal to take over from mobile company Three, who had been paying £40m per year to the club as part of their previous deal.
But with a voluntary ban on front of shirt gambling sponsorships in football coming into effect at the end of the 2025/26, the possibility of a betting firm becoming the main partner for Chelsea was not warmly welcomed.
