Chelsea's new owners are finding their vision of a post Roman Abramovich future is struggling to tempt the biggest names to Stamford Bridge.
Already, they are having to offer premium sums to try to get clubs to lean on their players to join them in order to raise the biggest profits possible. And at the same time, a recent departure has been less than gracious in admitting his determination to leave the club for a lengthy period.
It remains to see how that vibe transmits itself back into the Chelsea dressing room where key players could be picked off by sides looking to benefit from any unrest.