With more than 40 games in a matter of weeks, college football bowl season is the ultimate sports smorgasbord.
In recent years, game sponsors have added to the fanfare with delightfully campy commercials and promotions. Cheez-It scored a marketing touchdown this year, unveiling ultra-cheesy product-themed hotel rooms to a player on each team at the Cheez-It Bowl and the Cheez-It Citrus Bowl. Even better, each of the four players receives a Cheez-It NIL deal.
The snack cracker brand revealed Tuesday that Florida State wide receiver Mycah Pittman, Oklahoma punter Michael Turk, LSU quarterback Garrett Nussmeier and Purdue wide receiver Tyrone Tracy Jr. are the lucky winners.
