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The Conversation
The Conversation
Arvid O. I. Hoffmann, Professor of Marketing, University of Adelaide

‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new study

Checkout Cotton On
Sumup/Unsplash

“Would you like to donate $2 to charity today?”

If you have been Christmas shopping this season, you probably heard this question — and potentially felt pressured to donate money in the midst of a cost-of-living crisis.

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