Last year take-home grocery sales reached £31.7 billion, and December was the busiest month on record for British supermarkets. With nearly 30% of Brits reporting that they find shopping for Christmas food one of the most stressful parts of Christmas, online supermarket Britsuperstore has analysed the UK’s top 10 supermarket chains.
They found the most cost-efficient and cheapest times to complete your Christmas shop at Aldi, Lidl, Morrisons, Tesco, the Co-op, Sainsbury's, Asda, M&S, Iceland and Waitrose.
1. Aldi