An online price-tracking website that’s constantly monitoring price increases and decreases across six major UK online supermarkets saysd Asda has retained its title as the least expensive option for British consumers looking to keep their grocery costs down right now.
The latest research found that Asda is the reigning champion – found to be the most affordable supermarket right now, while Sainsbury’s came second, with a current average basket cost of £120.87 (just £3.81 more expensive than Asda). After analysing prices across all of the six supermarkets, Asda was revealed as the least expensive for the consumer weekly shop and by a fair amount still; a whole £15.79 cheaper than Waitrose – the most expensive supermarket right now being tracked.
Sainsbury’s battled with Morrisons for second place throughout June. Sainsbury’s offered the second most affordable shop for the three out of the four weeks of analysis, albeit by close margins – there was just a £1.33 average basket cost difference between them and Morrisons. Morrisons’ costs lowered towards the end of the month; their basket value dropped down by £97p from £121.46 in week three to £120.43 in week four, offering the second cheapest basket shop for the last week of the month. Although they were pipped to the post by runners-up Sainsbury’s, Morrisons moved up the leader board to third place from last month, while Tesco dropped to fourth place.
