An online price-tracking website that is constantly monitoring price increases and decreases across six major UK online supermarkets says Asda has retained its title as the least expensive option for British consumers looking to keep their grocery costs down right now. The latest research found that Asda is the most affordable supermarket right now, while Morrisons came second with a current average basket cost of £123.40 (£6.06 more expensive than Asda).
After analysing prices across all of the six supermarkets, Asda was revealed as £19.79 cheaper than Waitrose – the most expensive supermarket currently being tracked. Morrisons battled with Tesco for second place throughout July.
Morrisons offered the second most affordable shop for three out of the four weeks of analysis, albeit by close margins – there was just an 87p average basket cost difference between them and Tesco. However, Morrisons’ costs increased towards the end of the month; their basket value went up by £5.79 from £123.66 in week three to £129.45 in week four, while Tesco offered the second cheapest basket shop for the last week of the month at £124.65. Although they were pipped to the post, Tesco moved up the leader board to third place from last month, while Sainsbury’s plummeted to fourth place.
