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The Guardian - US
The Guardian - US
Technology
Robert Booth

ChatGPT to start showing ads in the US

ChatGPT OpenAI Sam Altman United States
a ChatGPT logo on a phone
Previously, OpenAI’s CEO, Sam Altman, said: ‘I kind of hate ads just as an aesthetic choice.’ Photograph: Jaque Silva/NurPhoto via Getty Images

ChatGPT will start including advertisements beside answers for US users as OpenAI seeks a new revenue stream.

The ads will be tested first in ChatGPT for US users only, the company announced on Friday, after increasing speculation that the San Francisco firm would turn to a potential cashflow model on top of its current subscriptions.

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