OpenAI is said to be working on introducing ads inside ChatGPT, and with this strategy, the company is planning to monetize its massively popular AI chatbot. The idea is to use ChatGPT’s growing understanding of users, their interests, location, and chat habits to deliver ads that feel natural and conversational.
The company’s approach centers on ChatGPT’s new “memory” feature, which allows the model to remember details from past interactions. This same feature could soon power personalized ads, showing sponsored responses within chats, much like Google’s tailored ads appear alongside search results. These ads might recommend products, trips, or services based on what users have discussed, and may even reference their preferences directly.
