OpenAI says hundreds of millions of people now use ChatGPT to “find, understand, and compare products” — and with the recent rollout of the chatbot's Shopping Research feature, that number is only expected to grow. The tool works like a personal shopping assistant and product advisor by asking follow-up questions (price range, preferences, must-haves), reviewing specs and current listings, and then delivering a customized buyer’s guide. And it's all done inside the chat.
According to independent analysis by Juozas Kaziukėnas, ChatGPT may be handling as many as 50 million shopping-related queries every day in the U.S. alone. And with more than 700 million weekly users globally, shopping is becoming one of ChatGPT’s most mainstream applications.
