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Reddit (RDDT) stock fell by more than 10% on Wednesday after data revealed that ChatGPT's references to the platform have plummeted. The social media company was cited in just 2% of ChatGPT responses on Tuesday, down sharply from an average of 9.7% in August and a peak of over 14% in September. Despite an almost 4% rebound in today's trading, that's still a concerning drop for a stock trading at over 100 times earnings.
The decline matters because Reddit's business model is increasingly dependent on AI relevance. The company has struck lucrative data licensing deals with OpenAI and Google (GOOG) (GOOGL), reportedly exploring dynamic pricing where more frequent citations mean higher payouts. If ChatGPT mentions keep falling, Reddit's negotiating leverage weakens considerably.