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Omar H. Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University

ChatGPT could be a game-changer for marketers, but it won't replace humans any time soon

A new AI chatbot could revolutionize marketing for businesses. (Shutterstock)

The recent release of the ChatGPT chatbot in November 2022 has generated significant public interest. In essence, ChatGPT is an AI-powered chatbot allowing users to simulate human-like conversations with an AI.

GPT stands for Generative Pre-trained Transformer, a language processing model developed by the American artificial intelligence company OpenAI. The GPT language model uses deep learning to produce human-like responses. Deep learning is a branch of machine learning that involves training artificial neural networks to mimic the complexity of the human brain, to produce human-like responses.

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