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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

Chatbait is the new clickbait — here’s how chatbots are keeping you hooked

Logos of Meta AI, ChatGPT, Gemini.

We’ve all seen clickbait headlines. I’m certainly guilty of falling for headlines that deliver intrigue and little else. Now, with chatbots integrated into our daily lives, the same tactics are sneaking into our conversations with AI.

Instead of bold fonts and sensational claims, we’re getting something known as “chatbait” — bots that push you to stay in the conversation longer than you intended.

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