Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Natalie Fear

"Chasing trends gets you nowhere”: the secret to standout branding with BUCK’s Ben Langsfeld

BUCK Airbnb B Corp Apple Eventbrite
BUCK branding for Eventbrite.

Ben Langsfeld is chief design officer at BUCK, a global creative company merging art, design, and technology to bring brands to life. Shaped by visual storytelling, Ben works in a variety of disciplines to push the boundaries of creative innovation. Across his career, he has worked with iconic brands such as BBC, Pepsi, Apple and Google, alongside guest lecturing at D&AD and Future London Academy’s Future of Branding.

Ahead of the Brand Impact Awards, I caught up with Ben to discuss life at BUCK, lifting the curtain to discover what goes into creating standout branding. Diving into some of Ben's recent projects, we uncovered the value of fresh thinking and the importance of the finer details when it comes to building iconic brands.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
More Than 37,000 Squishy Toys Recalled as Water Beads Inside Can Swell in a Child and Evade X-Rays
About 37,480 squishy toys with water beads are recalled. Learn the warning signs of ingestion and why X-rays may miss swallowed beads.
Medical Daily
Medical Daily
Is Store-Bought Rotisserie Chicken Actually Healthy? Here’s What to Check on the Label
A grocery store rotisserie chicken can make dinner easier without the cost of takeout or the work of cooking from scratch. It provides protein and can be used in salads, sandwiches, soups, and family meals throughout the week. However, not every rotisserie chicken has the same nutritional profile. Some contain…
Grocery Coupon Guide
Grocery Coupon Guide
Why Are Eggs Refrigerated in America but Left on the Shelf in Other Countries?
Walk into a grocery store in the United States, and you will find eggs in a refrigerated section. Visit many European grocery stores, however, and eggs may sit on ordinary shelves at room temperature. This difference often surprises American travelers who wonder why the same food requires different storage methods.…
Grocery Coupon Guide
Grocery Coupon Guide
Kim Kardashian Reveals Five Nannies for Four Kids as Kanye West and Bianca Censori Step Out in Los Angeles
Kanye West and Bianca Censori were seen with Playboi Carti at ComplexCon in Los Angeles, shortly after Kim Kardashian discussed raising their four children and using five nannies.
International Business Times UK
International Business Times UK
Woman says a male canvasser knocked at her door and wanted to talk pro-life. Then she asked him: ‘Have you ever been pregnant?’
She explained why she is pro-choice.
We Got This Covered
We Got This Covered
Doing Everything Right but Still Have Dull Skin? Here’s Why
If this sounds familiar, it doesn't necessarily mean your skincare routine is bad. Healthy-looking skin depends on much more than the products sitting on your bathroom shelf. Dead skin-cell buildup, dehydration, sun exposure, irritation, lifestyle factors and even using too many active ingredients can all affect how your skin looks.…
MyLifeXP
MyLifeXP
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play