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Desire Athow

‘Chasing every model release is a fool's errand and a fast track to AI fatigue inside your organisation’: GoodData.AI CTO says businesses should focus on automation use cases over every single new release

Ai tech, businessman show virtual graphic Global Internet connect Chatgpt Chat with AI, Artificial Intelligence. .

Just like the internet, personal computing and smartphones have defined the decades that came before, AI is quickly becoming the defining movement of the 2020s, but yet nearly four years after ChatGPT went public it’s still one of the most misunderstood technologies.

Depending on who you speak to in an organization, this broad term could mean anything from simple productivity boosts to full-on agentic automation, and it’s left company boardrooms debating over how it should be used and how realistic ROIs are in the immediate future.

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