Some people get tattoos as a way of self expression, others to commemorate a loved one, but one woman decided to get a permanent inking to remember her time on ITV's The Chase.
Clever contestant 50-year-old Sam Chaffey, a job centre manager took home £7,600 after banking an impressive £23,000 on the show.
She splashed £200 of her winnings on a tattoo of an iceberg and 'The Chase' written in cursive waves underneath, leaving game show host Bradley Walsh stunned. Unfortunately, her pals think the ink is "naff".
