Even with advertisers spending, on average, around $7 million to run 30-second commercials during Super Bowl XVIII on CBS Sunday, Charter Communications and T-Mobile continued to ramp up the home internet wars.
Plying the usual formula of the hapless dad looking for ways to overcome the supposed limitations T-Mobile fixed wireless access, Charter ran a spot called Holes during the big game.
You can see the ad here:
For its part, T-Mobile -- which added 2.1 million FWA customers last year, making it the fastest growing ISP in America -- continued what is now a Super Bowl tradition, hawking its 5G Home Internet service with the latest in a series of spots re-teaming Scrubs actors Donald Faison and Zach Braff.
On Sunday, with the antagonist referenced as merely "the cable internet guy," action star Jason Momoa made a guest appearance:
