Charli XCX's five-second studio clip sent social media into overdrive and turned a simmering pop-culture story into a full-blown narrative overnight.
The brevity of the post, a short video of a mixing desk, a swelling string sample, and a heart captioned '<3' — belied the wider context: Taylor Swift released a song many fans have read as a rebuttal to Charli, and the two posts together have fuelled speculation of a musical response.
