Threads on Twitter have become their own storytelling technique with sprawling anecdotes told over five or six connected tweets, rarely do they take long to read.
The medium is increasingly used by news outlets and charity groups to share impactful stories in bite-sized chunks for an audience that is always online, ready to consume information.
Just a Drop, a charity dedicated to providing safe and clean water, has taken the format to new heights with a thread that documents one woman's journey to collect the life saving liquid.
It takes over an hour to scroll through the thread, which the charity is using to highlight the lengths people go to just to access water.
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The picture thread of over 2,000 tweets shows the real journey of Ann, from Kenya, as she walks 9km every single day to collect water and bring it home.
Ann lives in Mwingi West, a community supported by Just A Drop, and has no immediate access to clean or running water in her house. Instead she travels 9km every day, starting at 5am, in a journey which has now been captured by drones to create the thread.
The Walk to the Well campaign lays bare the struggles the 32-year-old mum faces as she walks alone across the Kenya landscape, not to mention the dangers she could encounter as a woman travelling on her own.
Her walk to the well takes on average an hour, followed by another hour of waiting for her turn in the 25 degree heat - then she must walk an hour home carrying the now full tank. She misses her children going to school and spends three hours just to provide this vital resource.
Big names such as Stanley Tucci, Alexander Armstrong, Michelle Heaton and Gok Wan have backed the campaign which launched on World Water Day (March 22).
A Twitter thread might seem an odd choice for the campaign but it intends to challenge people's conceptions about how long it takes to reach water in some countries. Scrolling through a thread for an hour might feel like a long task, but it's nowhere near as time consuming as Ann's daily essential walk.
Fiona Jeffery OBE, Founder and Chairman of Just A Drop, said: "Having access to clean water can change someone's life, this is why we are working on creating long-term solutions by partnering with communities, supporting and training them.
"To raise awareness of the work and show how someone’s potential can be limited when their access to water is restricted, we are challenging people to scroll through the longest Twitter thread ever to show how far people need to go. We must all know the value of water."
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