The head of Debra Ireland is raising awareness of the painful effects of EB by walking across mountainous areas in his bare feet.
Debra Ireland represents people living with EB (epidermolysis bullosa) - a rare but serious illness affecting the skin. There are approximately 300 people living with the condition in Ireland, which causes skin to painfully blister at the slightest touch.
CEO Jimmy Fearon is taking part in Debra's annual Kerry challenge, which sees participants take to mountain paths and forest trails around the Dingle Penninsula. Jimmy will be joined by over 100 participants but unlike his counterparts, he'll be undertaking part of the journey without any footwear.