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The Independent UK
The Independent UK
National
Beverley Rouse

Charity backed by Daniel Radcliffe drops ‘hospice’ from logo to broaden appeal

PA Archive

A children’s charity supported by actor Daniel Radcliffe is celebrating its 25th anniversary with a rebrand which drops the word hospice to show that Demelza offers families far more than end of life care.

Demelza’s logo will no longer use the phrase “Hospice Care for Children”, instead saying it provides “extraordinary care for extraordinary children” while a friendly face replaces the acrobatic clown.

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