A tree-shaped charcuterie sharing board and a row of houses made from chocolate mousse are the centrepieces of a multimillion-pound corporate tussle between supermarkets this Christmas, with executives at Sainsbury’s hoping the quirky festive food can help it outmuscle rivals.
The Charcuter Tree and Home for Christmas mousse are among 300 own-brand products the UK’s second largest grocer has introduced this winter, with Sainsbury’s vowing to jazz up the traditional “beige” Christmas spread in an effort to lure shoppers from competitors.
