If Elon Musk is a name that sounds as if it was invented by Ian Fleming, there’s more than a hint of the Bond villain about the South Africa-born American billionaire. It’s not just the extraordinary wealth, which hovers around the quarter of a trillion dollars mark, but the SpaceX business that sends rockets into space and seeks Martian colonisation (very Hugo Drax and Moonraker) and the hypersensitive ego.
All of these sides of Musk are on painful display in Kate Conger and Ryan Mac’s book Character Limit: How Elon Musk Destroyed Twitter. So unappealing is the portrait this pair of New York Times technology reporters paint that a more fitting title might be Character Assassination. Or it would if it wasn’t for the fact that Musk himself provides most of ammunition discharged in this damning account.
