There was a time, just three or four years ago, when you could follow the news closely and not hear about Elon Musk for days – or even weeks. He was well on his way to becoming the world’s richest man, and was already a polarising figure, but he was a missable one. Those days are long gone.
Musk is now locked in a fierce public battle with the government and judicial system of Brazil, in the name of free speech, after he refused a court order to block several accounts that were accused of spreading hate speech and disinformation. He is a key figure in the US election race, having been lined up for a job finding savings in government spending should Donald Trump – who he has endorsed – win the presidency. Thanks to his Starlink satellites, he is a critical figure in the balance of power between Russia and Ukraine.