Thailand lacks a clear direction for commercialisation of its creative intellectual property (IP), while the production of tangible merchandise in Thailand is more expensive than in China, according to the Thai Character Design, Art Toy, Pop Culture Licensing and Merchandising Trade Association (TCAP).
Napat Phromphruk, president of TCAP, said one of the biggest obstacles for the Thai creative IP industry is the absence of a dedicated government agency to support creators in commercialising their IP into marketable products.
