For 11 years, Kanye West has been parachuting into fashion weeks, disrupting the schedule with last-minute shows (typically to the detriment of smaller labels), and unveiling collections that have largely been torn to shreds by critics.
West did it again on the final Monday of Paris Fashion Week, three weeks after announcing that he was prematurely ending his 10-year design contract with the mass American retailer Gap and planned to terminate his longer-standing partnership with Adidas, with whom he has built a trainer business that generated $1.7bn in sales last year, according to UBS estimates. He now plans to go ahead with his own label.
