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The Guardian - AU
The Guardian - AU
Business
Amanda Meade

Channel Ten running ‘premium’ ads for gas lobby that appear to be part of news bulletin, senators told

TEN Channel Ten Sarah HansonYoung 10 News Belinda Noble Guardian Australia 10 News First Natural Gas

Channel Ten has been accused of blurring the lines between news and advertising by running commercials for the natural gas industry that appear to be part of the network’s prime-time news bulletins.

Sources at the network told Guardian Australia that starting in March sponsored segments from gas lobbyists started running that were “made to look exactly the same as the headlines and using the 10 News sets”.

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