Aldi has launched a new Channel 4 TV series that sees the supermarket uncover and stock new products from the UK’s best small food and drink businesses - propelling them into the big time. Aldi’s Next Big Thing, which starts on Thursday, October 20 at 8pm, is hosted by Anita Rani, of Countryfile and BBC Radio 4 and Chris Bavin, of Britain's Best Home Cook and Eat Well for Less.
Viewers will see Aldi behind the scenes for the first time ever, as thirty-six suppliers visit the supermarket’s headquarters to showcase their products to Julie Ashfield, Managing Director of Buying. From dinner and baked goods, to store cupboard essentials and treats, each episode will see the panel deliberate on factors such as price, packaging, customer demand, and the ability to scale up, as it whittles six products down to two.
The two finalists then have four weeks to work on Julie’s feedback, before returning to Aldi with their new and improved products, to learn who has won the biggest contract of their lives. Each of the winning products will appear as a Specialbuy in over 970 Aldi stores nationwide, coinciding with the episode airing.
