National broadcaster Channel 4 has handed a boost to the West Midlands' creative sector by launching a new initiative to find the next wave of talent.
The channel has teamed up with regional trade body Create Central to open two separate funds aimed at tapping into the region's TV production sector to bring forward new ideas.
The partnership has been formed with the aim of forging stronger relationships between West Midlands' independent creative firms and entrepreneurs and commissioners at Channel 4 to create more opportunities in the region.