Channel 4 boss Alex Mahon said the broadcaster’s top executives declined a pay rise and deferred their bonuses to stay “in line” with staff who are battling the cost-of-living crisis amid a “tough downturn” in the advertising market for the channel.
The broadcaster’s annual report published on Wednesday said it had to “significantly” tighten the reins for the second half of 2022 following a decline in the TV advertising market which it relies on to generate money to commission shows.
