“If you have one day to shop in a new city, for something handcrafted and unique, where would you go,” asks Karthik Vaidyanathan, for whom it has been a whirlwind two weeks as his team sets up the Varnam Craft Collective store on Wheatcrofts Road in Nungambakkam. “I want Varnam to be that go-to store for you,” he adds. From picking the right shade of paint, to crowdsourcing a bathtub for the garden to match his Bengaluru design, the entrepreneur harnessed all the love for his brand on social media.
The store, opened on September 3, is a riot of colour and texture from its myriad product lines coaxed out of the 200-year-old Channapatna tradition.
