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Fortune

Nicholas Gordon

Changing demographics gave Yum China a new target audience: pet owners

Yum China YUM Joey Wat China KFC Covid-19 Pizza Hut Taco Bell

(Credit: CFOTO/Future Publishing via Getty Images)

KFC, Pizza Hut, and Taco Bell parent Yum China has found a novel way to tailor its products to China’s changing demographics: target pet owners, in addition to parents.

“More and more young people have pets,” said Joey Wat, CEO of Yum China, in an interview with Fortune. “In the past, we had toys for adults and for kids. Now, we have toys for cats and dogs,” she said.

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