With his sleeves rolled up, his hands in his pockets and the frown of a building inspector encountering flammable cladding panels for the umpteenth time, Keir Starmer stares out in black and white from the cover of Labour’s election manifesto next to a single word: “Change.”
The word is printed in bright red in Labour’s official election typeface: a bold and curvy font called Poppins – an apt, if unconscious, allusion to Starmer’s ambition to become the stern but caring nanny for the nation. One who, unlike his incumbent opponent, might have an umbrella at the ready.
