On Monday the West End will have the honour of kickstarting the festive season in the capital when our Oxford Street stars light up for the first time. As a Londoner, I’ve lost count of the number of times I have watched and waited for the twinkle of lights to signify that Christmas is here. No matter how many times I experience it, the magic of being in the West End at this time of year never wanes.
For our members, this is also their most important trading period. For many, the success of the next eight weeks will determine the success of the year. Already, there is a hum of excitement as they pull out all the stops to surprise and delight visitors, delivering the exceptional festive experiences that have become synonymous with the West End.
