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The Independent UK
The Independent UK
Sport
Jim van Wijk

Championship return excites EFL chief ahead of plans for broadcast revamp

EFL Trevor Birch Championship World Cup
PA Archive

As the Sky Bet Championship prepares to make a return following the World Cup break, EFL chief executive Trevor Birch feels the recent experiment of a first ‘Innovation Game’ can only have helped showcase the league’s unique selling point.

Coverage of Wycombe’s League One win over Portsmouth on December 4 included additional features such as on-pitch audio, dressing-room footage and other behind-the-scenes access like exclusive interviews and club personnel on co-commentary duties.

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