Champions League participation will gain even greater financial significance for Liverpool in the coming seasons after a bumper TV deal was reached.
Having managed to get an uplift from £1.2bn to £1.5bn when selling the next UK Champions League rights cycle from 2024 earlier in the summer, UEFA have bagged another significant rise in broadcast revenues.
For Champions League regulars like Liverpool, for whom Europe's top tier club competition is a vital part of their business strategy both short and long term, a further rise in media revenues will find its way back to the club through the TV market pool that distributes broadcast revenues among competing teams.
