
Celebrations without Covid restrictions brought tipplers flocking to the chains 200 stores on December 23 (Alamy/PA)
(Picture: (Alamy/PA))Fizzing festive sales at Majestic helped add to the party mood over the Christmas performance of big-name retailers, easing fears about the impact on high street of the high cost of living.
As tipplers geared up for the first celebrations in years without Covid restrictions, the 200-strong chain noted buoyant sales of English sparkling wine, Cava and Champagne, with its busiest ever trading day on December 23, as customers stocked up just before the big day.