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The Guardian - UK

Business

Jamie Grierson

Champagne body attempts to buck Delevingne sisters’ marketing fizz

Champagne Poppy Delevingne

From left, Poppy Cara Delevingne and Chloe Delevingne, pictured in 2014 — From left, Poppy Cara Delevingne and Chloe Delevingne, pictured in 2014 Photograph: David M Benett/Getty Images

A champagne industry body has written to the celebrity Delevingne sisters demanding they stop making references to the drink in the marketing of their vegan prosecco brand.

Della Vite, founded by Cara, Poppy and Chloe Delevingne, has been accused of exploiting the reputation of champagne, by Comité Champagne, the Times reported.

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