In India, chai is more than just a beverage. It brims with nostalgia – of rainy evenings spent with family enjoying a sip, of bonds blossoming over a cuppa.
Carving a niche around India’s tea sentiments is Chai Sutta Bar (CSB), one of the fastest growing tea chains in the country. Chai Sutta Bar (CSB) was founded in 2016 by two friends from Indore, Anubhav Dubey and Anand Nayak at a time the market space was dominated by coffee chains. A BCom graduate from the small town of Rewa near Indore in Madhya Pradesh, Anubhav had his focus on the UPSC exams but ended up becoming a successful chaiwala (tea seller), spreading the flavour of kulhad (earthen cup) chai across India.
