Central Retail Corporation, Thailand's leading mall operator, has restructured its food businesses for the first time in its 26 years of operation, unifying all retail brands under Central Food Retail (CFR) as the single brand Tops.
Chakkit Chatupanyachotikul, head of marketing, public relations and creating shared value at CFR, the operator of Tops Supermarket, said the company began the restructuring in the middle of this year with a one-brand strategy.
