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Fortune
Fortune
Lucy Brewster

CFOs at A.I. firms on what it's like when your sector is suddenly thrust into the spotlight

Good morning! Lucy Brewster here, filling in for Sheryl.

When A.I. voice company SoundHound went public via a SPAC in April 2022, it was entering a brutal market—and the company, which provides brands with A.I.-powered voice features and saw huge growth in 2021's bull market, hit a drought. In January 2023, the company laid off nearly half of its staff in a massive restructuring. "We went out in a very difficult market where interest rates were really putting a lot of pressure on technology stocks and there was pressure to get profitable sooner than originally anticipated," explained CFO Nitesh Sharan to Fortune.

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