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Fortune
Fortune
Spencer Lin, Monica Proothi

CFOs are tackling hard truths in the generative AI era

(Credit: Nitat Termmee/Getty Images)

The generative AI era has arrived, and it's a make-or-break moment for CFOs, who must use their influence to advance their organization in innovative ways. Execution is essential. Complacency is not an option.

Leading CFOs are already making powerful moves to drive innovation and prepare for the future, reveals the 2024 Global CFO Study from the IBM Institute for Business Value. What sets these leaders apart? And how can other CFOs follow their lead?

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