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Technology
Nick Lucchesi

CES gets a rebrand (and a new logo) as organizers of the tech show step forward

The CES logo triptych, featuring a parallelogram intersection with a circle.

The trade group that puts on CES has long faced a publicity problem — its own convention has overshadowed it. That may change this week.

In the world of consumer tech, everybody knows about CES. It’s the convention, now held each January in Las Vegas, where the latest laptops, TVs, artificial intelligence-powered wearables, B2B tech, and myriad other gadgets debut to curious members of the tech industry, the gathered media, and the public.

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