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Multichannel News
Multichannel News
Business
Jon Lafayette

Cox Mobile To Ramp Up Marketing in Second Year (CES 2024)

Cox Mobile mascot Annie the Sheep.

In Las Vegas, where CES 2024 is held, cable TV and broadband provider Cox Communications said it plans to expand its marketing efforts behind its year-old Cox Mobile business.

Cox didn’t provide subscriber numbers for its mobile business, which relies on Verizon’s network, but Mark Lawson, executive VP and chief marketing and sales officer at Cox, told Multichannel News the company has been hitting its targets.

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