The Consumer Electronics Show (CES), the world's most powerful tech event, takes place in a few days, from 6 to 9 January 2026 in Las Vegas, Nevada. First held in Las Vegas in 1978 and called the January Winter CES, the city has held the show annually. It started in New York in 1967.
At 7:00 PM PST, Samsung will be kicking off the CES in the Latour Ballroom at the Wynn Las Vegas, aptly named 'The First Look'. The Samsung event happens just two days before the show officially opens on 6 January. In Samsung's Newsroom announcement, it is set to 'unveil its vision for the DX (Device eXperience) Division in 2026, along with new AI-driven customer experiences'.
